FOR IMMEDIATE RELEASE

11/16/2011

MEDIA CONTACT:

Kaila Horton, 518-388-0790 x129, khorton@nyso.org

 

Only 3 Days Until the 5th Annual Lake George Polar Plunge

Lake George, NY – Nearly 440 participants representing nearly 50 teams are already signed up and have raised over $40,000 for the fifth annual Lake George Polar Plunge for Special Olympics New York!  This is a 67% increase over 2010’s number and we haven’t even closed the week out!  Last year, more than $80,000 was raised at this event, and with this significant increase in participants we are hoping to surpass last year’s total!  There are at least 500 people expected to take the Plunge or be a “Chicken” along with hundreds of their friends and family who support them as spectators!

Pre-Plunge Party – Shepard’s Cove (3 Lower Montcalm Street, Lake George)

November 18th | 6pm-12am

  • Shuttle service from Holiday Inn Express to Shepard’s Cove during the party
  • Food and drink specials ($3 draft beer, $4 signature “Polar Night Cap”)
  • Live music beginning at 8pm
  • Raffles, live auction and brand new Plunge merchandise for sale!
  • Pre-registration at the party, that means no getting up early to wait in line the next morning!

 

Plunge Day Events – Shepard’s Park Beach

November 19th | Registration at 9am, Plunge at Noon

  • Live remote broadcast from 100.3 The Point
  • Zumba warm-up class at 11:00am and massages courtesy of Massage Works available from 9am-11:30am
  • Food and hot beverages for registered Plungers and Chickens – Coffee and hot chocolate provided by Starbucks and Fort William Henry, bagels and pastries from Panera, Stewart’s ice cream and juice
  • Tons of great Polar Plunge and Special Olympics merchandise for sale
  • Watch Plungers as they follow the Special Olympics Torch into the icy waters of Lake George!

 

Registration is still open!  Visit www.tinyurl.com/LGPlunge2011 to sign up today!  Participants can also register the day of the Plunge, just bring collected cash and checks with you!  For $100 fundraised you will receive a Polar Plunge sweatshirt.  The more money you raise, the better prizes you will receive, including a fleece set for raising $250, a Tri-Cot jacket for $750, a rolling cooler for $1,500, a poly jacket for $2,500 and a commuter rolling bag for $5,000.

Too Chicken to Plunge?  No worries! Join our Chicken Coop!  With a fundraising minimum of $50, Chickens will receive preferred Plunge viewing, wings courtesy of Buffalo Wild Wings, and lots of fun and entertainment, along with the same incentives as Plungers – all without having to dip a big toe in!  Chickens can register online as well.

 

Thank you to our Plunge sponsors: Look TV, Mannix Marketing, Holiday Inn, Adirondack Broadcasting and Momentive Performance Materials.

 

Special Olympics is the largest amateur sports organization in the world.  With 51,809 athletes, Special Olympics New York is the largest chapter in North America and the 6th largest chapter in the world.  Special Olympics New York athletes train and compete year-round in 22 sports, the Young Athletes Program and the Motor Activities Training Program – at no cost to the athlete, their families or their caregivers.

 

For information on taking part in the Lake George Polar Plunge, please contact Kaila Horton at Special Olympics New York at 518 388-0790 or khorton@nyso.org. You can sign up for the Plunge online at www.tinyurl.com/LGPlunge2011 .  More information can also be found on our Facebook page at www.facebook.com/lakegeorgeplunge.

# # #